Drumline Digital
Stop guessing. Create valuable digital experiences and measure the impact.
Methodically improve the impact your website has on your customers' journeys
Drumline Digital helps brands turn behavioural data into insight, insight into experiences that matter, using technology that fits you and your team.
Our services fall into 3 key areas.
Help me listen!
Customer Understanding
We bring together quantitative and qualitative methods to identify the critical journeys and friction points that people experience so your business can turn users into valuable, engaged customers.
What does this look like in terms of services we offer? Here are a few:
Implementation and configuration for digital analytics
Actionable insight and reporting
Customer journey and segmentation modelling
Rapid user experience research
Help me grow!
Experimentation
Sometimes called CRO, other times Experimentation. No matter your preference, we see the beauty of applying the scientific method in building experiences to improve how effectively your website matches customer needs and drives business goals.
We can deliver this through a fully managed service, through enabling your team, or through a hybrid between the two. We're incredibly passionate about experimentation and want to share that passion with you!
Help me make the most of my capability!
Digital and Team Strategy
We help build capability in your technology and your team. Whether you need some support in choosing new tools or you've got everything in place and just need to have the structure, processes, and training to back it up, we've got you covered.
For us this includes
Customer and Data strategy
Martech selection and roadmapping
Team structure and skills growth
Tell us your goals
Tell us who you are and what you're keen to explore. We love hard problems!
You're in our hands - we'll book an intro to listen to what you're trying to solve.
We'll design real, practical solutions for you, mapped to what you're trying to achieve.
Why Drumline
Audience Focused
Customer experience starts with designing for the customer! We focus on helping you turn your key audiences into reportable, targetable and scalable segments to craft compelling digital journeys.
Data First Decisions
Like you, we're full of good ideas and we test them with real data to pick out the best ones. We explore transactional, behavioural and attitudinal data to test what is or isn't working and to make better decisions.
Technical Marketers
We speak Marketer and IT. We've all seen how needs are lost between teams with the best of intentions. Let us be your go-between, translating marketing needs to martech stack that plugs in and works.
Enablement, Everyday
Our goal is to build teams who craft innovative and compelling digital experiences. Working with us is investing in building your team's skills, workflow and delivery model to be customer centric.
